PawsPerk

I was tasked with designing the complete brand identity for PawsPerk, a pet-focused brand that goes beyond just selling products—it delivers an elevated experience for both pets and their owners. The goal was to craft a cohesive and sophisticated visual identity that embodies warmth, trust, and comfort, while maintaining a premium feel throughout.

My role: Brand Designer, Packaging Designer

Tools: Illustrator, Photoshop, After Effect

Design Mindset & Approach

Research & Discovery

Examined competing pet food brands, surveyed pet owners’ priorities, and identified a sweet spot that fuses a nurturing tone with professional credibility.

Conceptualization & Brand Identity

Developed moodboards and sketches that combined playful visuals with a trustworthy feel. Finalized a bright, energetic color palette and clean typography to communicate both fun and quality.

Packaging & Visual Elements

Highlighted product benefits and flavor cues using bold icons, ensuring an easy-to-read, friendly presentation. Integrated cheerful imagery of pets to showcase health and vitality.

Prototyping & Feedback

Created mockups for packaging and marketing materials. Gathered stakeholder and user input, refining design details such as color intensity and label clarity to optimize user appeal.

Final Execution & Outcome

Established a cohesive, upbeat brand identity that reassures pet owners of PawksPerk’s premium quality while celebrating the playful bond between pets and their families.

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Key Takeaways

Through playful visuals, a positive color scheme, and a welcoming tone, Pawsperk’s branding reflects a genuine care for pets and their owners. By keeping the overall design approachable and uplifting, the brand aims to reassure customers that they are making the best choice for their pets’ well-being—while still conveying a sense of joy, vitality, and love for animals.

Let's work together !

Let’s create something amazing together! Whether you're looking for a designer to bring your vision to life or want to collaborate on a project, I’d love to hear from you. Drop me a message, and let’s make it happen!

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