Moon de Galaxy

Developed a cohesive brand identity for Moon de Galaxy, a Taiwanese handmade candle brand inspired by celestial beauty. The project included logo design, style guide, color palette, packaging, and social media assets, reflecting the brand's elegance and artisanal charm.

Brand Designer · Packaging Designer · Visual Designer

Illustrator · Photoshop · InDesign

Challenges

The client sought a distinctive brand identity that communicates its artisanal craftsmanship and holistic healing philosophy while appealing to modern lifestyle consumers. The visual direction needed to harmonize spiritual warmth and refined aesthetics across packaging, digital presence, and marketing materials.

Research & Insights

Before starting the design, I conducted multi-layered research to build a strong foundation for the brand’s identity.

1. Market & Competitor Study
I analyzed over a dozen handmade candle and wellness brands in Taiwan and abroad.
Through this, I noticed two dominant trends:

Minimal luxury brands that lacked emotional warmth.
Mystical-themed brands that felt cluttered or unpolished.
This gap revealed an opportunity — to position Moon de Galaxy as a brand that balances refined minimalism with spiritual depth.

2. Target Audience Understanding
I observed customer behavior on social media (#手作蠟燭 #healingcandles #水晶蠟燭) and reviewed user feedback from small candle boutiques.
Most buyers were young professionals seeking emotional healing and mindfulness through sensory experiences like scent and light.
They valued authenticity, handcrafted quality, and a brand story that felt calm, healing, and personal.

3. Visual Mood Exploration
I built a moodboard inspired by moonlight, celestial orbits, and crystal reflections, combining natural and cosmic elements.
From this, I extracted three main visual principles:

Soft, fluid lines representing energy flow and calmness.
Warm brown and beige tones to evoke natural craftsmanship.
Celestial motifs (stars, orbits, moon) symbolizing healing, balance, and spiritual connection.

Design Direction

The brand’s visual identity combines celestial symbols with natural textures to communicate handcrafted elegance and cosmic serenity.

Logo Concept
The logo features a hand cradling a crescent moon, symbolizing the harmony between human touch and universal energy. Orbit lines and stars represent balance, light, and healing guidance.

Typography
I selected Prata Regular for its elegant, serif structure that conveys sophistication while maintaining softness. The tall forms and subtle curves add a timeless and graceful tone suitable for a lifestyle brand.

Color Palette
The palette draws from natural and cosmic elements —

Cherry Wood and Oat for warmth and grounding
Ruby and Sepia for energy and emotion
White and Almond for purity and calmness

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Packaging was designed to feel like an invitation to a personal ritual.

Deep navy boxes with subtle star patterns convey mystery and night sky tranquility.
Gold foil accents highlight the celestial concept, enhancing a sense of luxury.
Inner prints feature the quote “You are enough, every moment, every moon, every day.” to build an emotional bond with customers.

Result & Reflection

The final identity establishes Moon de Galaxy as a premium yet soulful brand, expressing calmness, healing, and celestial elegance across every touchpoint.

Reflection:
This project taught me how to translate emotional concepts into visual form, balancing elegance with meaning. It strengthened my belief that thoughtful, research-driven design can create genuine emotional resonance.

Let's work together !

Let’s create something amazing together! Whether you're looking for a designer to bring your vision to life or want to collaborate on a project, I’d love to hear from you. Drop me a message, and let’s make it happen!

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