Pain Points

1. Difficulty Navigating the Museum

Large museums can be confusing, and visitors often struggle to find specific exhibitions or artworks.

2. Overwhelming or Hard-to-Access Information

Artwork descriptions are often long, dense, or displayed far from the artwork, making it difficult to understand the context quickly.

3. Limited Engagement with Exhibits

Traditional museum visits can feel passive. Visitors want more interactive and immersive ways to engage with the art.

4. Accessibility Challenges

Users with visual, hearing, or mobility difficulties often cannot fully access exhibit information or navigate the space comfortably.

User Research & Wireframes

Methods

Interviews with museum visitors and staff
Surveys to identify key user needs
Personas representing different visitor types

Key Insights

Visitors often feel lost navigating large museum spaces
Users want more engaging ways to learn about artworks
Lack of personalization limits the overall experience

‍

Ideation & Wireframes

Low-Fidelity Wireframes

I created low-fidelity wireframes to establish the core structure of the app, focusing on:

Clear and intuitive navigation
Scannable artwork information
Simple ticket purchase and access flow
Easy-to-find visitor information (parking, hours, pricing)

Design Decisions

Consistent navigation to reduce confusion
Clear information hierarchy to prevent overload
Accessible layouts for a wide range of users

These wireframes formed the foundation for the first interactive prototype used in usability testing.

No items found.

Usability Testing

I conducted an unmoderated remote usability test with 5 participants using a high-fidelity Figma prototype.

Objectives

Evaluate how easily users could find exhibitions and artworks
Validate the ticket purchase and ticket access flow
Test discoverability of key visitor information (parking, prices, hours)

Method

Type: Unmoderated usability testing
Format: Remote
Participants: 5 frequent museum visitors
Session length: 10–15 minutes

Key Findings

Users found exhibitions easily but struggled to locate specific artworks due to a dense list layout
Ticket purchase flow was clear, but users expected stronger confirmation feedback
Parking information was hard to find, while ticket prices were clear and opening hours were less noticeable

Design Improvements

Improved exhibition-to-artwork navigation with a more scannable layout
Added a clear purchase confirmation screen with a CTA to view tickets
Reorganized visitor information into tabs for faster access

‍

Prototype & Interactions

I created a fully interactive prototype to showcase how the app would flow in real life.

Users can go from the home screen to a specific artwork in just a few taps.
In-app navigation is seamless, with easy-to-read exhibition maps and artwork details.
The prototype link allows viewers to see the user flow in action.

I made sure the design was accessible for all users:

Text contrast meets WCAG 2.0 standards for readability.
Added alternative text for all images (especially for artworks).
Designed interactive elements to be large enough for easy tapping, accommodating users with motor disabilities.

Key Takeaways

Impact

The redesigned exhibition list and new search/filter tools helped users find exhibitions faster and with less confusion.
Consolidating visitor information into clear categories improved task efficiency, especially for finding parking, ticket prices, and opening hours.
A clearer ticket purchase flow and confirmation screen reduced uncertainty and improved user confidence during checkout.

Overall, these improvements created a more accessible, intuitive, and enjoyable experience for museum visitors, regardless of their familiarity with digital tools.

What I Learned

I learned how valuable usability testing is in revealing friction points that are not obvious during design. Small issues, like unclear labels or unorganized content, can significantly affect how users navigate.
This project strengthened my ability to simplify complex information and structure it in a way that supports different types of users.
I deepened my understanding of accessibility best practices, ensuring that design decisions work for users with visual, motor, or cognitive challenges.
Most importantly, I learned to iterate quickly—testing early ideas, validating assumptions, and refining designs to better align with real user needs.

‍

Let's work together !

Let’s create something amazing together! Whether you're looking for a designer to bring your vision to life or want to collaborate on a project, I’d love to hear from you. Drop me a message, and let’s make it happen!

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Fine Art Museum App