Alliaus’s NAD+ formula required a blend of scientific credibility and a welcoming aura, tailored for women aged 30–60 who prioritize investing in premium skincare for their face and body. We identified “tech-forward meets gentle care” as the brand’s core message.
Alliaus needed to convey a high-tech skincare breakthrough (NAD+) while still looking warm and inviting—especially for women aged 30–60 who invest in premium self-care. Overly clinical designs could alienate users seeking a gentle, approachable feel, whereas a purely soft aesthetic might underplay the advanced science behind the product.
I struck a balance by introducing minimal geometric motifs—inspired by NAD+ molecular structures—paired with refined, soft color tones. This approach highlights the brand’s sophisticated edge without losing sight of an intimate, comforting user experience. Careful decisions around metallic finishes, embossing, and delicate accent colors reinforce the cutting-edge formula while keeping the packaging visually inviting.
User feedback guided refinements in color saturation, typography weight, and readability. The final identity clearly communicates Alliaus’s modern formula without losing a sense of warmth—instantly conveying the brand’s unique value to its discerning audience seeking effective, high-quality skincare.
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